Handbook of CRM: Achieving Excellence Through Customer Management,Adrian Payne


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Format: Hardback
Author: Adrian Payne Language: english
ISBN: 9780750664370 EAN: 9780750664370

Handbook of CRM: Achieving Excellence Through Customer Management,Adrian Payne

About this product

Product Information
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.

Product Identifiers
Publisher Butterworth-Heinemann LTD, Taylor & Francis
ISBN-10 0750664371
ISBN-13 9780750664370
eBay Product ID (ePID) 90859403

Product Key Features
Format Hardback, Unsewn / Adhesive Bound
Language English

Dimensions
Weight 861g
Width 156mm
Height 234mm

Additional Product Features
Subjects Management, Business, Economics & Industry
Place of Publication Oxford
Genre Business, Accounting & Vocational: Textbooks & Study Guides
Pagination 458
Content Note Approx. 100 Illustrations
Author Biography Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies.
Country of Publication United Kingdom
Author Adrian Payne
Spine 30mm
Date of Publication 31/10/2005

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