Handbook of CRM: Achieving Excellence Through Customer Management,Adrian Payne
Item specifics
| Condition: |
Good: |
Format: | Hardback |
| Author: | Adrian Payne | Language: | english |
| ISBN: | 9780750664370 | EAN: | 9780750664370 |
Handbook of CRM: Achieving Excellence Through Customer Management,Adrian Payne
About this product
| Product Information | |
| Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value. This book provides coverage of the key concepts in this vital field. It helps in understanding the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. | |
| Product Identifiers | |
| Publisher | Butterworth-Heinemann LTD, Taylor & Francis |
| ISBN-10 | 0750664371 |
| ISBN-13 | 9780750664370 |
| eBay Product ID (ePID) | 90859403 |
| Product Key Features | |
| Format | Hardback, Unsewn / Adhesive Bound |
| Language | English |
| Dimensions | |
| Weight | 861g |
| Width | 156mm |
| Height | 234mm |
| Additional Product Features | |
| Subjects | Management, Business, Economics & Industry |
| Place of Publication | Oxford |
| Genre | Business, Accounting & Vocational: Textbooks & Study Guides |
| Pagination | 458 |
| Content Note | Approx. 100 Illustrations |
| Author Biography | Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies. |
| Country of Publication | United Kingdom |
| Author | Adrian Payne |
| Spine | 30mm |
| Date of Publication | 31/10/2005 |
Price : 3.69
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